“Communication in sales: the ‘wire’ to the customer” – S&P courses – product no. G09. The participants learn the following communication techniques with the course “Communication in sales: the ‘wire’ to the customer”:
- Inspire customers: professional conversation techniques
- Winning rhetoric and communication in sales
- Active listening and questioning techniques
- Emotional sales strategies that work
- Successful reasoning for difficult customers
- Clever formulations for more conversational and sales success
Book the course Communication in sales: the ‘wire’ to the customer online; convenient and easy with the course form online and the product no. G09.
Price for the Course Communication in Sales: The “wire” to the customer
Price: 980,– £ excl. 19% VAT.
Included in the price:
Participants documents as PDF, 3-course meal, coffee, tea, soft drinks and snacks in the breaks
Book online with the product no. G09. Convenient and easy with the course registration form online.
Target audience for the course “Communication in sales: the ‘wire’ to the customer”
- Sales Manager, Sales Manager, Customer Consultant and Sales Representative
- Sales assistants and sales representatives in the field sales force
Your benefit with the course “Communication in sales: the ‘wire’ to the customer”
- The 7 most effective communication techniques
- How do I get the “wire” to the customer?
- Understand customer behavior – overcome price barriers
- Strong impression through correct rhetoric
- Telephony as a sales amplifier
- Properly argue in difficult customer discussions
Your advantage – course “Communication in sales: the ‘wire’ to the customer”
Each participant receives the following S&P products with the course:
+ S&P Guide: Right Phone Calls
+ S&P Test: How effective are you on the phone?
+ S&P Checklist: Preparation and follow-up of the telephone conversation
+ S&P checklist: 10 tips for successful objection treatment
+ S&P Test: Successfully Arguing on the Phone
+ S&P Template: Daily Phone Success Statistics
Program for the advanced course”Communication in sales: the ‘wire’ to the customer”
The 7 most effective communication techniques
> Conduct customer discussions with the right questions confidently
> Objectively use objections as a sales hanger
> Cleverly build customer relationships and win the trust of customers
> “The sore point” – to show customers the need
> Customer loyalty, cross-selling and appreciation
>Successfully detecting termination signals and making optimal use of them
> Refute customer objections and argue convincingly
Direct implementation in practice:
+ S&P Checklist “Safely recognize and successfully refute your objections”
+ S&P Guide Key Account Management: “Successfully Conducting Sales Talks”
How do I get the “wire” to the customer? – Course “Communication in sales: the ‘wire’ to the customer”
> Active listening – who asks leads!
> Avoid negative formulations and softeners
> Sharing of customer benefits and concrete goals
> 9 steps to professional conversation behavior
> Arguably and convincingly argue
Direct implementation in practice:
+ S&P Checklist: “Customer Relationship Management – Stay on the ball!”
+ S&P immediate measures for higher yields and more profit
Understanding Customer Behavior – Overcoming Price Barriers – Course “Communication in sales: the ‘wire’ to the customer”
> Arguments for price negotiations
> Communicate customer benefits correctly
> Successfully enforce price increases
> Active sale of additional services
> Deliberately refute price objections
> Emotional completion strategies that work
Case studies and training:
+ Purposefully refute price objections
+ Convincing language: Purchase trigger “emotional benefit”
Strong impression through correct rhetoric – Course “Communication in sales: the ‘wire’ to the customer”
> Use the emphasis, pitch and speech rate correctly
> How do I start? Hanger for a successful conversation
> Structured and customer-centered discussion
> Questioning techniques and needs assessment
> Argumentation and completion techniques
> The last impression – the conclusion of the conversation
Practical training and S & P case studies for professional call setup
Telephony as a sales amplifier – Course “Communication in sales: the ‘wire’ to the customer”
> Cross-selling: Activating and supporting existing customers
> Recover old customers – show appreciation
> Convince new customers on the phone
> Follow up by e-mail, post-mailing, marketing and sales campaigns
> Notice of novelties and services
Practical training and S&P case studies on the phone
Correct reasoning in difficult customer discussions
> The right choice of words for angry customers
> Deal with conversations with frequent speakers
> Cleverly deal with objections
> Argue sovereignly and bring the deal to a close
> Smart handling of aggressive callers
> Customer threatens to terminate the business relationship
Practical training and S&P case studies on demanding conversational situations
Courses and course locations
We offer our courses at the seminar locations Berlin, Hamburg, Munich, Cologne, Frankfurt am Main, Stuttgart, Duesseldorf, Dortmund, Essen, Bremen, Leipzig, Dresden, Hanover, Nuernberg, Duisburg, Bochum, Wuppertal, Bielefeld, Bonn, Muenster, Karlsruhe, Mannheim, Augsburg , Wiesbaden, Gelsenkirchen, Mönchengladbach, Braunschweig, Chemnitz, Aachen and Kiel.
You will also find our courses in Halle (Saale), Magdeburg, Krefeld, Freiburg im Breisgau, Oberhausen, Erfurt, Mainz, Rostock, Kassel, Saarbrücken, Mühlheim an der Ruhr, Potsdam, Lever courses, Oldenburg, Osnabrueck, Heidelberg, Darmstadt, Regensburg, Ingolstadt, Wuerzburg, Wolfsburg, Ulm, Heilbronn, Goettingen, Reutlingen, Koblenz, Bremerhaven, Jena, Trier and Erlangen.
In Switzerland, we offer our course in Zurich, Lucerne, St. Gallen, Bern, Basel, Zug and Winterthur.
In Austria you will find our course in Vienna, Graz, Salzburg and Innsbruck.
We also offer our international courses and in-house trainings in Aberdeen, Abu Dhabi, Amsterdam, Athens, Delhi, Barcelona, Beijing, Birmingham, Bristol, Brussel, Chicago, Dallas, Dubai, Hong Kong, Las Vegas, London, Los Angeles, Miami, Mexico City, Moscow, New York City, Rio de Janeiro, San Francisco, Seoul, Shanghai, Shenzhen, Singapore, Sao Paulo and Washington.
The next dates can be found under Seminar Dates.
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